logo briefing form

Thank you for trusting your logo design to Swish. To help us gain a full understanding of your company and your brand please answer all questions with as much detail as possible. The clearer you can be in the following questions the more likely we will be able to provide logo concepts that match your company in the first round of designs – ultimately saving you time and money.

CONTACT INFORMATION

Organisation name:

 

Contact person:

 

Contact email:

 

Contact phone:

 

 

SECTION 1: COMPANY INFORMATION

1. What is the name of your company as you want it to appear in your logo?

2. What is your tagline as you want it to appear in your logo (If any)?

3. What is the nature of your organisation? What does your company do?

4. Do you have an existing identity? If so why are you changing it?

 

SECTION 2: CUSTOMER/CONSUMER/TARGET MARKET

5. Who is your target audience/consumer and what things are important to them (For example – my consumers are fashion conscious 20-30 year olds who care about value, quality and environmental issues etc)?

6. What words do you want people to associate with your company? (For example – specialists, down-to-earth, convenient, fast, prestige, elegance, fun etc)

7. What is the one "take-away" message that you are trying to communicate to your target market? (For example – "the one place to go for the latest fashion", "the home of online shopping" "Performance sportswear for elite athletes" etc)

 

SECTION 3: COMPETITION

8. Who are your 3 main competitors and what are their websites addresses?

9. How do you differ from your competitors? What is unique about your product/brand?

 

SECTION 4: VISUAL ELEMENTS

10. What style or 'feel' would you like to see in your design (For example – simple or bold, intricate or subtle, modern or traditional, corporate or grunge, clean, colourful, geometric, etc.)?

11. What style or 'feel' would you NOT like to see in your design (If any)?

12. What are some examples of other company’s logos you like (list website addresses where available)?

13. Are there specific features or elements in the above logos that you would like us to emulate in your logo?

14. Do you have any specific colour preferences for your logo?

15. Would you like your logo to incorporate a symbol or a logotype?

A symbol is a stylised illustration with your company name next to it
A logotype means your company name forms the logo itself

 

16. Is there anything you definitely DO want to see in your logo?

17. Is there anything you definitely DON’T want to see in your logo?

18. Is there anything else you have in your mind with regard to your logo that we haven’t covered above?

Please enter the code from the image.

 



A value is required.